Fashion Nova - Innovators or Thieves?
The fashion industry is obsessed with blackness but often doesn't put credit where it's due. For decades, as runways flooded with designers whose creativity depends on appropriating black culture, the glaring erasure of actual black people became more obvious. Cardi B, Amber Rose, Blac Chyna, Kylie Jenner and Cassie are just some of the celebrities who’ve helped make Fashion Nova one of the most visible clothing brands on the Internet. But has the company been creating affordable and trendy fashion for the masses or selling cheap knockoffs?
Jai Nice, who’s a designer and owner of the online store Kloset Envy, told her 1.4 million Instagram followers about it. She accused Fashion Nova of buying one of her hoodies, ripping off the design and material, then sending it back for a refund. Nice also posted a video of herself opening the returned package, shipped from the FN shipping department, and blasted the company as well as it’s founder Richard Saghian.
“Don’t come talking no sh–,” she wrote. “This was designed last year October before anyone had it. No one started making this hoodie until I released it, let’s get that straight. This took four samples to get it right for the perfect fit and to make sure the sleeve stay puffy.”
“@Fashionnova you make enough money, you culture vulture,” added Nice. “You need to stop before I start dropping the real tea how you telling manufacturers to not work with certain companies because you don’t like them, and how you wanna put other companies outta business. Stop f–king with the Black community. You ain’t gonna keep getting away with this sh–.”
Fashion Nova clapped back with this subliminal;
Jai's reply has since been removed;
You can compare Kloset Envy’s cropped hoodie ($70) and the Fashion Nova version ($60) and judge for yourself.
Apparently Fashion Nova steals everybody’s designs. From David Korma to House of CB. So much of fashion is to take high fashion designs and make it affordable to the masses, so I wasn't so surprised to find fashion nova making like designs at a more affordable price. It was a bit disturbing they would order from another designer to steal their design however it wasn't shocking. Until I decided to order a dress I hadn't seen elsewhere!
I ordered the Nice For What Set in Black as well as the Manifest Wedges from Lola Shoetique.
I couldn't wait to get this in the mail since everyone has hopped on the fashion nova train only to be scrolling through IG and BOOM, there it is, from Fashion Nova.
When I tell you this time I WAS SHOCKED, believe it because I couldn't! Now I love finding the deals and steals but at what cost? Could you support a ripoff??
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